|The Mystery Shopper Program is an incentive based program used to draw attention to brands at the retail level in local markets. When a marketing representative, "The Mystery Shopper," spots a consumer with your product in their shopping basket, the consumer is eligible to win FREE tickets to Rodeos, ball games, or racing events.
This program is best supported by a free standing insert or direct mail piece as media advertising, radio avertising, store signage and support. SMS purchases all giveaway tickets in advance, provides the "Mystery Shoppers" at the designated stores, and places all radio and print advertising to support the promotion. The trade is invited to attend the event in gratitude for supporting the promotion.